April 2017

David Parkin on being suited to a role alongside David Gandy and going all Groucho Marx

OF all the jobs I fancy doing, “brand ambassador” is top of the list. You’ve seen them, whether it is David Beckham and Breitling or George Clooney with Omega, down to a flurry of reality TV stars who promote particular products, being an ambassador for a brand looks a great job to me. But who …

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David Parkin on election excess, sporting recruitment and finding your inner Frankie

I WAS strangely enthused and a bit excited by the announcement of a snap general election by Prime Minister Theresa May this week. I say strangely, because I thought after last year’s referendum on Europe, a general election in 2015 and the vote on Scottish independence in 2014, I, like most people, would be a …

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David Parkin on fake news, customer service the United Airlines way, and celebrity chef sightings

FAKE News. Or Fake Nooze as dear old President Trump says it. It is certainly the topic du jour. The plethora of news providers combined with the online ease to access news as well as readers’ ability to connect and share it via social media means that it doesn’t take much for content to go …

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David Parkin on great sporting clashes, robots v lawyers and the dark side of Harrogate

EVERY sport has had its memorable clashes. In boxing Ali versus Frazier stretched to three fights culminating in the Thrilla in Manila. In cricket the Ashes gets the juices flowing every two years when England and Australia clash. And in football every weekend appears to throw up a big match between rival teams at the …

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